Saturday, June 18, 2011

Jericho Wins Old Mutual Zimbabwe Corporate Account

Old Mutual Zimbabwe's ads at the Harare International Airport, done by Alliance Media in South Africa. These already carry the Do Great Things positioning statement that Jericho Advertising will be launching for Old Mutual in Zimbabwe in July 2011, after having won a three-way pitch for the business. Jericho Advertising will also be launching Unit Trusts, Easy Benefit Plan, Emerald, Hybrid and Diamond Funds for Old Mutual in all the major media in Zimbabwe

Jericho Advertising is delighted to announce that the agency has been picked by Old Mutual Zimbabwe as the winner of their upcoming Corporate campaign.

Jericho pitched against three other agencies, Gary Thompson and Associates and Barkers Ogilvy. Barkers Ogilvy and Jericho were then shortlisted for the next stage, a presentation to the executive committee of Old Mutual Zimbabwe, which includes the Group Chief Executive Officer of Old Mutual Zimbabwe, the Group Marketing Executive and several other executives.

It was after that second stage that Jericho Advertising was announced as the winner of the business.

The corporate campaign will see Jericho help Old Mutual launch the global pay-off line (Do Great Things) in Zimbabwe, across all media, press, radio, television, billboards, below- and above-the-line work and also an internal marketing campaign to re-orient Old Mutual Zimbabwe staff towards the new positioning of the company.

In addition to the positioning campaign, Jericho will, during the last half of June 2011, also launch a campaign for Old Mutual Unit Trusts across all media in Zimbabwe.

This will be running concurrently with other Old Mutual products that Jericho is now handling, including the Easy Benefit Plan, a retirement plan offered by Old Mutual to SMEs and also the Emerald, Diamond and Hybrid Funds, all running across major media.

Commenting on Jericho winning the account, the Group Marketing Executive at Old Mutual said, "The Agency impressed everybody on the Executive Committee of Old Mutual Zimbabwe with its deep understanding of the brand and its motivations. The solutions and quality of ideas from Jericho were exactly what we were looking for and we are delighted to be working with the Agency to Do Great Things together."

Mr Comfort Mbofana, MD of Jericho Advertising, also commented: " This is vindication of our approach, which is the relentless focus on becoming Zimbabwe's first World-class advertising agency. We are delighted that Old Mutual Zimbabwe has chosen us from a pool of very experienced agencies, showing yet again that the quality of our ideas is unrivaled in Zimbabwe. We are humbled by this trust shown by such an established brand in Jericho and will work tireless to ensure that we meet all Old Mutual's expectations and then exceed them, daily."

Old Mutual Zimbabwe is the country's largest Financial Services Group, and owns vast properties in all the major cities of the country, including the world-famous Westgate Shopping Center in Harare, Old Mutual House, Three Anchor House, Eastgate Shopping Centre and Office Block and many others.

Old Mutual also owns CABS, the country's biggest Building Society and MBCA bank, a local bank in which Nedbank South Africa, owns a controlling stake.

The company is by far the most dominant investor on the Zimbabwe Stock Exchange, owning stakes in 90% of all companies listed on the ZSE, one of the world's best-performing stock exchanges.

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