Jericho Wins Pathfinder Luxury Coaches Account

A Pathfinder Luxury Coach is seen here parked at one of Zimbabwe's premier hotels. The account for the luxury coach company has been awarded to Jericho on the strength of testimony from current clients and even clients who are currently using other agencies who all recommended Jericho to Pathfinder management 

Jericho Advertising today announced that it has been appointed the exclusive agency for Pathfinder Luxury coaches, one of Zimbabwe's largest.

Pathfinder Luxury Coaches operates state-of-the-art coaches across Zimbabwe's borders into South Africa as well as within Zimbabwe itself. Routes include the popular Harare-Bulawayo as well as Victoria Falls. Since its launch, Pathfinder has grown in leaps and bounces and, according to Mr Fungai Makoni, the Managing Director of Pathfinder, the luxury coach company is so popular that their coaches are fully booked weeks in advance.

As the company ratchets up capacity, it has already ordered more buses, including double-decker coaches.
This has been made necessary because, even though Pathfinder also hire their buses out for private tours and occasions, demand is so high that there are not enough coaches to go around.

The appointment of Jericho Advertising by Pathfinder to handle all advertising and Public Relations comes on the back of recommendations from several existing clients, according to Mr Makoni.

In welcoming the new account on board, Mr Comfort Mbofana, the Business Development Director at Jericho Advertising, said:

"It is the greatest compliment to the abilities of the agency that several clients Pathfinder spoke to when they went looking for an agency all recommended Jericho without hesitation. It shows that our focus on growing the bottomline for clients with creative, award-winning work is paying dividends. This latest win comes as we also celebrate being appointed by Western Union as their exclusive agency in the Zimbabwean territory."

Work for Pathfinder has already commenced with the first ads due to come out this week.

Jericho Wins Western Union Account

Western Union signage at the Causeway Building in Central Harare. The international money transfer company has appointed Jericho Advertising as its advertising agency in Zimbabwe after a competitive pitch process, with presentation being made to the Southern African Head Office based in Johannesburg.

We are thrilled at Jericho to announce that the agency has been appointed the Advertising agency for Western Union for the Zimbabwe market after a competitive pitch against other Zimbabwean agencies.

Following a pitch presentation to Western Union Southern Africa via conference call, the Johannesburg-based Western Union regional office announced last this week the result of the pitch, appointing Jericho their agency for the Zimbabwe market.

Western Union, with its head office in the United States, is by far the largest money-transfer company in the world. It was Western Union, in fact, that sent the very first Telegraph ever sent in the world, back in the late 1800s.

Since then, the company has spread all over the world and now concentrates on money transfers. Western Union, also an innovator through the years, recently announced that they had linked up with m-pesa, the wildly successful mobile money transfer company based in Kenya. The partnership will see m-pesa clients in Kenya receiving cash transferred from overseas on their phones, or "mobile wallets" within moments of the money having been sent, whether from London, New York or any other country from which Western Union operates.

In announcing the appointment of Jericho Advertising Zimbabwe as their advertising agency, Neo Lepitse, the Western Union marketing executive in charge of Southern Africa said the Jericho strategy and creative had been "comprehensive", adding that the agency was able to offer "unique insights into the rapidly evolving Zimbabwe market."

Work will roll out soon on a fairly large scale.

With this win, Jericho cements its reputation as the fastest growing advertising agency in the history of Zimbabwean advertising.

We look forward to more.