Jericho Wins CIMAS

Jericho Advertising has been appointed to the CIMAS account, which it will handle with DDH&M acting as the lead agency on the account.

In a three-way pitch that included DDH&M and Barkers Ogilvy, Jericho impressed the CIMAS panel with its insights and understanding of the CIMAS brand, which led to the appointment of the Harare shop as the secondary agency on the account.

Details of how CIMAS work will be split will become clearer in the short term.

Jericho Advertising is delighted to have made an impact on this national institution, the largest Medical Aid Society in Zimbabwe, enjoying the patronage of the vast majority listed blue-chip corporates and an unrivaled based of more 180 000 members.

This becomes the third account the agency has won is less than two months, reinforcing the Harare agency's reputation as the shop to watch in Zimbabwe.

This month, Jericho also announced it had won Schweppes Zimbabwe Limited and Old Mutual, adding the largest financial institution in Zimbabwe and the oldest cordials manufacturer to its roster.

The first campaign for Old Mutual (for Unit Trusts) has already broken in the media to an extremely good response from investors across Zimbabwe.