Saturday, June 18, 2011

Jericho Advertising Wins Schweppes Zimbabwe Limited Account

The current Schweppes Zimbabwe Limited logo, which has been revamped in a winning pitch by Jericho Advertising

Jericho Advertising has once again shown why it is the most admired advertising agency in Zimbabwe today by scooping the Schweppes Zimbabwe Limited account, which has been at rival agency Barkers Ogilvy for around several decades.

In a four way pitch that included Barkers Ogilvy, CM&A Advertising, Adrenalin Advertising and Design as well as Jericho, the Avondale-based Jericho Advertising emerged triumphant in one of the most sensational coups in recent Zimbabwean advertising memory.

Announcing the win by Jericho, Ms Unaiswi Nleya, Group Marketing Executive for Schweppes Zimbabwe Limited said:

"Congratulations on winning the Schweppes Account! Well done! I look forward to a very long and mutually beneficial relationship with Jericho Advertising."

The agency will start work immediately on the main corporate brand as well as campaigns for some of Schweppes Zimbabwe Limited well-known brands. Considering it is the 55th Anniversary of the Zimbabwean company, Jericho will also be working on a 55th Anniversary campaign and promotion.

Schweppes Zimbabwe Limited's products include the world-famous Mazoe Orange Juice, made with 50% real orange juice, Schweppes Water, Ripe 'n Ready and Minute Maid amongst others.

The announcement of Jericho's win was made on Friday, 17 June 2011.

Jericho Advertising is fast-becoming a force to reckon with in Zimbabwean advertising. On this particular pitch, the agency worked closely with The Jupiter Drawing Room South Africa's innovation Center in Cape Town.

Jupiter, who are looking at the possibility of the Zimbabwe agency representing them in the country, happen to be one of the leading agencies in the world. Headed by the world-famous Graham Warsop, (recent recipient of a Lifetime Achievement Award from the New York Festival, a top awards festival for the global advertising industry), The Jupiter Drawing Room is also the only agency from its region to be listed amongst the Top 5 Agencies in The World by Advertising Age, an American Advertising Industry magazine. Graham Warsop himself gave very good guidance and critique of the pitch work done by Jericho and helped to make the presentation to Schweppes Zimbabwe Limited a winning one.

Other members of the Jupiter Drawing Room Innovation Center who proved to be worth their weight in gold on this pitch included Gillian Rightford and John Warsop (MD of the Jupiter Group).

Ashley Mhonda, creative Director at Jericho Advertising, commented on the win,

"This is an incredible honour. To be working with Schweppes Zimbabwe, who make the iconic Mazoe Orange juice, is a dream come true. The Team at Jericho worked extremely hard on this pitch, sometimes late into the night and on weekends and it has paid off. We would like to thank Schweppes for this vote of confidence in Zimbabwe's undisputed hottest agency at the moment - Jericho."

Comfort Mbofana, MD of Jericho, added,

" This is a singular honour, a coup in the industry and we are delighted to be working with Team Schweppes in Zimbabwe. We are over the moon that Schweppes Zimbabwe Limited has chosen to work with the foremost creative force in Zimbabwe - Jericho Advertising and we look forward to an excellent working relationship with the team at SZL. It was a hard-fought pitch against some very stiff competition from industry doyens and we are delighted to have triumphed in the end."

Work starts immediately on the account, says Mbofana, with the first campaigns for SZL being for Minute Maid and for the rolling out of SZL's new corporate identity, crafted by Jericho Advertising.


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