Friday, April 22, 2011

Jericho Advertising Wins African Sun Account

As we welcome a new addition to the Jericho creative Team, Garth Jones, all of us at Jericho are also delighted to announce that we have added another blue-chip portfolio to the clients we handle: African Sun, with operations in Zimbabwe, South Africa, Botswana and West Africa, including Ghana.

In a 5-way pitch which, according to African Sun, included a South African agency, Jericho beat the nearest competitor "by a wide margin", according to African Sun.

Jericho demonstrated once again its absolute focus on quality work that promises to deliver tangible results. In a very short space of time, the agency was able to put together a comprehensive and well-thought marketing strategy and roll-out proposal, together with an array of designs cutting across above and below the line communication.

Backed by a thorough understanding of the brief from client, minute profiling of the target market using our own proprietary matrix, we were able to present the client with a comprehensive and well-structured offering.

As we celebrate this latest addition to a list of clients that includes Zimbabwe's largest and most profitable bank, CBZ Bank, Toyota Zimbabwe, Subaru, Willdale Bricks, Zimbabwe's largest brick and construction material manufacturer, Number 1 Stores, part of the Truworths Zimbabwe clothing chain, South African Airways, Nandos, Avis Car Rental, First Transfer Secretaries and others, we remain committed to a fundamental reshaping of Zimbabwe's advertising landscape.

We are only just getting started.

Friday, April 1, 2011

Jericho Wins At The Ngoma Awards

Ashley Mhonda (centre), the Jericho Advertising Creative Director, Runesu Kwaramba (right), Head of Marketing at CBZ Bank, Steve Chikozho (left) Publications Manager for CBZ Bank, with the Ngoma Award won by Jericho for the CBZ Bank Partners For Success Campaign. The Agency also won on the Radio category for SPAR and in the Craft: Art Direction section for Toyota Zimbabwe and Toyota Zambia.

Jericho Advertising, barely a year old, had a good night at the Ngoma awards dinner on 31 March 2011, winning the Mail & Guardian Print Series Campaign Award for 2010 with the CBZ Bank Partners for Success campaign.

The agency also scooped runner up in the Craft: Art Direction category for the Toyota Zimbabwe and Toyota Zambia 2011 calendar.

The third award for Jericho was also a runner-up award in the radio advert category for the SPAR Back To School Radio Ad.

Collected by Ashley Mhonda, the Creative Director at Jericho, the awards firmly establish Jericho as the agency to watch in the country.

Considered by far the fastest-growing agency in Zimbabwe, Jericho already has on its books Zimbabwe's biggest and most profitable bank, CBZ Bank, Nandos Zimbabwe, Toyota Zimbabwe, Athienitis SPAR, Powertel Communications, iWayAfrica Zimbabwe, Willdale Bricks, Lafarge Cement Zimbabwe, Number 1 Stores, South African Airways, Sino-Zim Development Company and Old Mutual as clients.

"We are not even at 10% of what we should be yet," says Ashley Mhonda, the Creative Director.

Jericho Advertising Zimbabwe specifically intends to become the first world-class advertising agency to come out of Zimbabwe.

With a start such as this, there is no doubt that the agency is well on its way.