Friday, April 22, 2011

Jericho Advertising Wins African Sun Account

As we welcome a new addition to the Jericho creative Team, Garth Jones, all of us at Jericho are also delighted to announce that we have added another blue-chip portfolio to the clients we handle: African Sun, with operations in Zimbabwe, South Africa, Botswana and West Africa, including Ghana.

In a 5-way pitch which, according to African Sun, included a South African agency, Jericho beat the nearest competitor "by a wide margin", according to African Sun.

Jericho demonstrated once again its absolute focus on quality work that promises to deliver tangible results. In a very short space of time, the agency was able to put together a comprehensive and well-thought marketing strategy and roll-out proposal, together with an array of designs cutting across above and below the line communication.

Backed by a thorough understanding of the brief from client, minute profiling of the target market using our own proprietary matrix, we were able to present the client with a comprehensive and well-structured offering.

As we celebrate this latest addition to a list of clients that includes Zimbabwe's largest and most profitable bank, CBZ Bank, Toyota Zimbabwe, Subaru, Willdale Bricks, Zimbabwe's largest brick and construction material manufacturer, Number 1 Stores, part of the Truworths Zimbabwe clothing chain, South African Airways, Nandos, Avis Car Rental, First Transfer Secretaries and others, we remain committed to a fundamental reshaping of Zimbabwe's advertising landscape.

We are only just getting started.

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