Western Union signage at the Causeway Building in Central Harare. The international money transfer company has appointed Jericho Advertising as its advertising agency in Zimbabwe after a competitive pitch process, with presentation being made to the Southern African Head Office based in Johannesburg.Following a pitch presentation to Western Union Southern Africa via conference call, the Johannesburg-based Western Union regional office announced last this week the result of the pitch, appointing Jericho their agency for the Zimbabwe market.
Western Union, with its head office in the United States, is by far the largest money-transfer company in the world. It was Western Union, in fact, that sent the very first Telegraph ever sent in the world, back in the late 1800s.
Since then, the company has spread all over the world and now concentrates on money transfers. Western Union, also an innovator through the years, recently announced that they had linked up with m-pesa, the wildly successful mobile money transfer company based in Kenya. The partnership will see m-pesa clients in Kenya receiving cash transferred from overseas on their phones, or "mobile wallets" within moments of the money having been sent, whether from London, New York or any other country from which Western Union operates.
In announcing the appointment of Jericho Advertising Zimbabwe as their advertising agency, Neo Lepitse, the Western Union marketing executive in charge of Southern Africa said the Jericho strategy and creative had been "comprehensive", adding that the agency was able to offer "unique insights into the rapidly evolving Zimbabwe market."
Work will roll out soon on a fairly large scale.
With this win, Jericho cements its reputation as the fastest growing advertising agency in the history of Zimbabwean advertising.
We look forward to more.
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