Tuesday, September 13, 2011

Jericho Wins Pathfinder Luxury Coaches Account

A Pathfinder Luxury Coach is seen here parked at one of Zimbabwe's premier hotels. The account for the luxury coach company has been awarded to Jericho on the strength of testimony from current clients and even clients who are currently using other agencies who all recommended Jericho to Pathfinder management 

Jericho Advertising today announced that it has been appointed the exclusive agency for Pathfinder Luxury coaches, one of Zimbabwe's largest.

Pathfinder Luxury Coaches operates state-of-the-art coaches across Zimbabwe's borders into South Africa as well as within Zimbabwe itself. Routes include the popular Harare-Bulawayo as well as Victoria Falls. Since its launch, Pathfinder has grown in leaps and bounces and, according to Mr Fungai Makoni, the Managing Director of Pathfinder, the luxury coach company is so popular that their coaches are fully booked weeks in advance.

As the company ratchets up capacity, it has already ordered more buses, including double-decker coaches.
This has been made necessary because, even though Pathfinder also hire their buses out for private tours and occasions, demand is so high that there are not enough coaches to go around.

The appointment of Jericho Advertising by Pathfinder to handle all advertising and Public Relations comes on the back of recommendations from several existing clients, according to Mr Makoni.

In welcoming the new account on board, Mr Comfort Mbofana, the Business Development Director at Jericho Advertising, said:

"It is the greatest compliment to the abilities of the agency that several clients Pathfinder spoke to when they went looking for an agency all recommended Jericho without hesitation. It shows that our focus on growing the bottomline for clients with creative, award-winning work is paying dividends. This latest win comes as we also celebrate being appointed by Western Union as their exclusive agency in the Zimbabwean territory."

Work for Pathfinder has already commenced with the first ads due to come out this week.

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