Monday, October 3, 2011

Jericho Wins Gloria Flour Account

National Foods has appointed Jericho Advertising the Agency of Record (AOR) on the Gloria Flour account after a nine-way pitch.

Gloria is the market leader in the self-raising flour category in Zimbabwe. The Gloria range also includes Cake Flour, Plain White Flour and baking aids.

National Foods is the largest manufacturer of FMCGs in Zimbabwe and one of the largest companies listed on the Zimbabwe Stock exchange, with an annual turnover of over US$300 million.

Jericho's winning pitch, which National Foods have said can run exactly as it is, should be rolled out to market in the very near future.

Over and above this, Jericho Advertising has already started crafting a growth strategy for the brand, with a view to making Gloria the dominant and most desirable flour brand in Zimbabwe.

The Harare-based shop continues to make waves in the advertising industry in Zimbabwe, with a near 100% success rate at pitches so far.

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