Jericho Wins CIMAS

Jericho Advertising has been appointed to the CIMAS account, which it will handle with DDH&M acting as the lead agency on the account.

In a three-way pitch that included DDH&M and Barkers Ogilvy, Jericho impressed the CIMAS panel with its insights and understanding of the CIMAS brand, which led to the appointment of the Harare shop as the secondary agency on the account.

Details of how CIMAS work will be split will become clearer in the short term.

Jericho Advertising is delighted to have made an impact on this national institution, the largest Medical Aid Society in Zimbabwe, enjoying the patronage of the vast majority listed blue-chip corporates and an unrivaled based of more 180 000 members.

This becomes the third account the agency has won is less than two months, reinforcing the Harare agency's reputation as the shop to watch in Zimbabwe.

This month, Jericho also announced it had won Schweppes Zimbabwe Limited and Old Mutual, adding the largest financial institution in Zimbabwe and the oldest cordials manufacturer to its roster.

The first campaign for Old Mutual (for Unit Trusts) has already broken in the media to an extremely good response from investors across Zimbabwe.

Jericho Advertising Wins African Sun Account

As we welcome a new addition to the Jericho creative Team, Garth Jones, all of us at Jericho are also delighted to announce that we have added another blue-chip portfolio to the clients we handle: African Sun, with operations in Zimbabwe, South Africa, Botswana and West Africa, including Ghana.

In a 5-way pitch which, according to African Sun, included a South African agency, Jericho beat the nearest competitor "by a wide margin", according to African Sun.

Jericho demonstrated once again its absolute focus on quality work that promises to deliver tangible results. In a very short space of time, the agency was able to put together a comprehensive and well-thought marketing strategy and roll-out proposal, together with an array of designs cutting across above and below the line communication.

Backed by a thorough understanding of the brief from client, minute profiling of the target market using our own proprietary matrix, we were able to present the client with a comprehensive and well-structured offering.

As we celebrate this latest addition to a list of clients that includes Zimbabwe's largest and most profitable bank, CBZ Bank, Toyota Zimbabwe, Subaru, Willdale Bricks, Zimbabwe's largest brick and construction material manufacturer, Number 1 Stores, part of the Truworths Zimbabwe clothing chain, South African Airways, Nandos, Avis Car Rental, First Transfer Secretaries and others, we remain committed to a fundamental reshaping of Zimbabwe's advertising landscape.

We are only just getting started.